The Challenge

Wrong timing kills conversion.

Sellers spend their week on prospects with no near-term need, and send each one a pitch about the seller instead of the buyer.

01

Broad lists

Every company that fits on paper gets the same effort, whether or not it is buying.

02

No timing signal

Reps cannot see which prospects have a project, budget or deadline right now.

03

Generic messages

Outreach describes the seller's services instead of the buyer's situation.

04

No feedback loop

Wins and losses never refine who gets targeted next or what they are told.

What You Get
Capabilities

Sellers reach buyers with a live need.

Targeting decides who gets contacted. Messaging decides whether they reply. We improve both and measure the effect on conversion at each stage.

SCORE

Fit and propensity scoring

Rank every prospect on how closely it matches your best customers and on live signals that a purchase is coming.

Perfect for
  • Ideal customer profile
  • Lookalikes
  • Propensity
  • Tiering
DETECT

Buying signals

Track public evidence of intent such as permits, capital plans, funding, expansions, leadership changes and open bids.

Perfect for
  • Permits
  • Budgets
  • Expansions
  • Tenders
BRIEF

Account research

Give sellers a one-page brief on each priority account: the likely project, the people who decide and the proof that will matter to them.

Perfect for
  • Account briefs
  • Buying committee
  • Stakeholders
  • Proof points
MESSAGE

Buyer-specific messaging

Write outreach that opens with the prospect's own situation and connects it to one relevant result, reviewed by a person before sending.

Perfect for
  • First lines
  • Sequences
  • Case matching
  • Review
LEARN

Conversion feedback

Track reply, meeting and win rates by segment, signal and message, and feed the results back into scoring.

Perfect for
  • Conversion rates
  • A/B tests
  • Win-loss
  • Model tuning

How It Works

01. Profile

We study your past wins and losses to define who buys, when and why.

02. Rank

We score the full prospect list and research the accounts at the top.

03. Engage

Sellers work a short list with a brief and a message for each, and every result improves the next ranking.

What you get!
Business Outcomes

A short list outsells a long one.

→

A shorter, stronger list

Effort goes to prospects with both fit and timing.

→

Better timing

Sellers reach buyers when a project is taking shape.

→

Messages buyers recognize

Outreach opens with the prospect's own situation.

→

Higher reply rates

Relevant first lines earn responses that generic pitches do not.

→

Prepared sellers

Every call starts with a sourced account brief.

→

Scoring that improves

Wins and losses retrain who gets targeted next.

→

Visible conversion by stage

You see where deals stall, from first touch to close.

→

One record

Scores, research and activity sit in the CRM.

Case in Point

Construction management firm

Client engagement, anonymized

A construction management firm had a list of 5,000 prospects and a sales team that could work only a small fraction of them well. We scored every prospect on fit with the firm's past projects and on public signals of upcoming work, such as permits, approved capital plans and funded expansions, then researched the accounts that ranked highest. Sellers received a ranked shortlist with a brief and a project-specific first message for each account, in place of a list of 5,000 names.

FAQ

Frequently Asked Questions

How does AI sales intelligence improve conversion?

It improves the two things that drive conversion: who you contact and what you say. Scoring puts sellers in front of prospects with a real, near-term need, and research lets each message address that need directly.

What buying signals predict a sale?

It depends on the industry. For construction and real estate services, permits, approved capital budgets, bond measures, land purchases and published bids are strong signals. For other sectors, funding, expansion, hiring and leadership changes often matter most.

How do you personalize outreach at scale?

AI researches each priority account and drafts a first line about its own situation, such as a filed permit or an announced expansion, and connects it to one relevant result. A person reviews every message before it is sent.

How many prospects should a sales team work?

Fewer than most teams do. A ranked shortlist of accounts with fit and timing usually converts better than a large list worked evenly. The right size depends on your deal value and how many sellers you have.

Do you close deals for us?

No. We handle scoring, research and messaging, and hand qualified conversations to your team. Your sellers pitch and close.

Get Started

Find the clients already on your list.

We will score a sample, explain the signals behind the top accounts and draft a first message for each.

Score your prospect list

Or email us at admin@pointonezero.com.